News

Retail Top 100 2012, No. 86: Lacoste

May 17, 2012

French apparel retailer Lacoste, founded in 1933, most famous for selling tennis shirts emblazoned with its iconic green alligator logo, is transitioning into a mainstream brand that deals with and produces high-end apparel. The retailer's new Lacoste L!ve" creates its collections in association with musicians and artists from across the world, with a plan to engage a guest artist or designer for each season. Lacoste launched its new brand range for Spring/Summer 2011 with an interactive campaign shot by renowned party photographer Cobrasnake. The resulting film documents a 24-hour party with models in Paris offering a first person perspective of the fun and the opportunity to shop the collection live with interactive features and personalized messages popping up throughout.

Download the complete Top 100.