News

Retailer Runnings selects ShopVisible for e-commerce launch

March 10, 2014

Runnings, a general merchandise retailer with more than 34 brick and mortar stores across the upper Midwest, has announced its partnership with ShopVisible for the launch of its first e-commerce site, runnings.com. With a need for inventory visibility and ordering options to drive its e-commerce strategy and create more buying options for customers, Runnings selected ShopVisible’s leading commerce platform to power the site, which is expected to launch in fall of 2014, the company said in a press release.

With the forthcoming new site, Runnings said it aims to provide store inventory visibility on its website to help drive in-store traffic. Customers will have the options of ordering online with in-store pick up or shipment delivery to their home. In addition to enhanced product visibility and an increase in order fulfillment options, the company said it is eager to expand its digital presence.

After Runnings evaluated several e-commerce platform vendors to determine which solution would be the best fit for its needs, it said ShopVisible was chosen based on its seamless order management and fulfillment functionality. Runnings has enlisted ShopVisible to create an omnichannel shopping experience for its customers, which includes online payment options such as PayPal and credit card processing as well as mobile optimization. Additionally, ShopVisible’s platform will allow seamless integration with the company’s current system of more than 500 suppliers.

"We are thrilled to partner with ShopVisible as we enter into e-commerce for the first time to grow and better serve a national online customer base," said Dennis Jensen, director of marketing at Runnings. "After meeting with multiple e-commerce platform vendors, we came away from our meetings with ShopVisible feeling that their platform would provide the best solution to serve a broader audience while bringing more traffic into our 30-plus retail stores with online ordering and in-store pick up options."