Omnichannel

Retailers concerned about tariffs, low supply chain confidence

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July 1, 2025

One third of retailers plan to adjust pricing due to concerns about tariffs and have a lack of confidence in their supply chain and just 33% are using AI for demand forecasting.

Those are top findings from a 7thonline survey that polled senior retail leaders.

A good majority of retail executives expressed concern about additional increase in tariffs over the next 12 moths and 35% said the initial response to a new tariff increase would be to adjust product pricing, according to a press release.