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Retailers embracing a new breed of analytics
February 8, 2009
Business Week: Omniture is emblematic of a new breed of analytic software that's helping retailers capture as much as possible from the dwindling pool of dollars being spent by penny-pinching consumers. Even as retailers trim staff, curtail marketing and close stores, they're ramping up spending in one area: technologies that help them track customer behavior and purchase patterns.
"A lot of retailers are looking for small technology investments that produce big results, and analytics is one of those things," said Gartner researcher Hung LeHong.
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