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Retailers experiment with Vine video app

February 20, 2013

Retailers are discovering that Vine, Twitter's six-second video-sharing app, is a new way to interact with customers. According to an article on supermarketnews.com, Price Chopper has started posting short videos of everyday happenings in its stores.

So far, Price Chopper has posted videos showcasing how bagels are made in the bakery and different Valentine's Day bouquets.

"This was just another avenue of which we thought we should at least explore," said Heidi Reale, director of marketing and consumer insights, whose department handles all of the retailer's social media channels.

Social media experts are noting Vine's value to businesses.

"What makes Vine special is that it makes it so easy for both companies and customers to do video. And I really think that video is going to be the hottest social media thing in the next couple of years," said Virginia Mann, a strategist at corporate communications and public relations consultancy Virginia V. Mann. "Social media has really created endless opportunity for companies, whether they're retailers or otherwise, to communicate with their audiences and to engage them in an interactive way. And we know that engaged customers are more loyal customers."

Early morning bagel making! vine.co/v/bn1WxnU1jxW

— Price Chopper (@PriceChopper) February 6, 2013

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