Merchandising

Retailers taking a pack-and-hold inventory strategy in wake of COVID-19

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June 10, 2020

After months of being shuttered due to the coronavirus many retailers, including Gap, are taking a pack-and-hold merchandising approach rather than blow-out sales events.

The move, according to Business Insider, could possibly impact retailer strategy going forward, as well as industry fashion trends.

"While there is a cost to storing this product, the economics are more advantaged than flowing the goods into what is likely to be a highly promotional environment," Katrina O'Connell, Gap Inc. CFO and executive vice president, said during the company's recent earnings call, according to BI.