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Retailers tap into shoppers' psyches with sentimental sales pitches

November 12, 2008

Washington Post: The economic downturn is rattling U.S. shoppers as their wallets shrink and credit dries up. Retailers, who just reported their worst October in decades, fear disaster. The battle for customers - and survival - is on, and stores have little margin for error. With Wal-Mart dominating the race to rock-bottom prices, those who can't compete must get creative.

Macy's is betting that what shoppers want most during these turbulent times is hope. Also, women's clothing chain Talbots is hoping they'll want to escape to private parties at its stores.

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