News

RetailMeNot updates coupon app

March 13, 2014

Digital coupon distributor RetailMeNot has announced an update of its free RetailMeNot coupons app for iPhone and Android users.

Existing users will be prompted to update their RetailMeNot coupons app to access the new features. New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play.

The company said that this updated version includes significant consumer-facing enhancements to the experience, including:

• personalized mobile alerts that will notify users of offers from their favorite stores, within geo-fenced shopping destinations;
• smarter geo-fence notifications that will be sent to consumers only while they are in the vicinity of one of 6,000 shopping locations (malls, shopping centers) for an extended period of time; and
• mall-specific pages will first list coupons from users' favorite stores.

"Simply put, we made the app better," said Jag Bath, SVP of product, RetailMeNot, Inc. "Our users told us that they wanted our app's popular geo-fence notifications to evolve and show deals that reflected their store preferences, and we listened. Our goal with this release was to make the app an enhanced utility for consumers who are actually in shopping mode and to provide them a more personalized experience when they sorted through offers in RetailMeNot's database."