News

RichRelevance acquires Searchandise Commerce

December 12, 2011

RichRelevance has acquired Searchandise Commerce, a retail search media company. The acquisition expands RichRelevance’s monetization and Shopping Media capabilities to enable new strategies for reaching consumers with relevant brand advertising, deep in the purchase funnel on premium retail sites, according to a company press release.

RichRelevance serves more than 1.4 billion page views each month across its retail publishers, and with the acquisition of Searchandise will now serve 10 of the 25 largest retailers on the Web, including Target and Sears.
 
“Retailers are the trusted resource consumers count on in navigating the path to purchase and in this capacity are driving large volumes of traffic on the web today,” David Selinger, CEO of RichRelevance, said in a release. “We are dedicated to helping our retail partners make the most of this shopping traffic while innovating new ways for brand advertisers to reach consumers where, and when, it matters most.”
  
Introduced by RichRelevance in December 2010, Shopping Media is used by a variety of well-known brands, including Colgate, 3M, P&G, AT&T, Verizon, Toyota and Cisco.

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