Omnichannel

Rihanna launching physical retail stores in 5 cities

January 14, 2022

Pop star and luxury fashion retailer Rihanna is moving into the physical retail landscape by launching stores in five cities to sell her Savage X Fenty line.

The stores will open in Los Angeles, Las Vegas, Houston, Washington, D.C. and Philadelphia, according to a People report.

The first to open will be the Las Vegas store.

"On the heels of the brand's incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets," Savage X Fenty shared in a statement.