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Marketing

Rocky’s Ace Hardware expands footprint

February 7, 2024

Rocky's Ace Hardware, a family-owned Ace Hardware dealer, is acquiring two Massachusetts stores and will grow to 50 locations across nine states.

The Falcone family will purchase the Smith family's Cape Ann stores – Smith Hardware & Lumber in Rockport and Hometown Ace Hardware in the Gloucester Shopping Center in Gloucester.

The sale is slated to become final in March, according to a press release.

"The Smith's and Rocky's stores have been part of the Ace family for decades, and we have always deeply admired the way the Smith's commitment to their employees, as well as their customer connection and hometown values, mirror our own," Rocky's Ace Hardware president and CEO Rocco J. Falcone II said in the release. "As we approach our 100th anniversary as a family-owned and -operated business, we are excited to become part of the Cape Ann community and continue the Smith family's incredible legacy."

Smith Hardware & Lumber, located at 3 Station Square in Rockport, opened as L.E. Smith Hardware in 1874. The Smith family opened Hometown Ace Hardware at 231 Gloucester Crossing Road in the Gloucester Shopping Center in 2010.




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