News

Roozt unveils tool for socially-conscious online shopping

November 4, 2013

Roozt.com, an online shopping platform for socially conscious brands, has unveiled a new user experience that lets its members harness their entire social networks for social good — simply by shopping.

As of today, Roozt has become a social commerce platform to discover and shop from the most unique, fashion forward brands in the world, the company said in a press release. Shopping on Roozt can now be done through Movements — a user generated collection of products that express the shopper's unique style, inspirations, and aspirations — all benefiting a cause of their choice. Roozt has partnered with industry leading non-profits like Feeding America, Invisible Children, and Stupid Cancer to help raise funds and awareness around their causes through an engaging social shopping experience.

A Movement is to Roozt as a Pinboard is to Pinterest, except Movements are shoppable inside the Roozt experience, sharable with family and friends, and discoverable by the entire Roozt community. For every purchase made, Roozt will donate $1 to a Movement’s non-profit partner beneficiary.

Designed and architected by Roozt co-founder/chief product officer George Ishii, one of the industry's foremost user experience experts, the new Roozt user experience was inspired by the popular social discovery features seen on sites like Wanelo and Fab and the engaging fundraising experiences found on platforms like Crowdrise and Rally.org. Mr. Ishii started his career at Adobe as a software engineer in the 1990s, was recruited to become a very early employee at PayPal, and then went on to co-found Geni.com (the Facebook for families) and Yammer (the enterprise social network), which sold to Microsoft in 2012 for $1.2 billion.

“Roozt was a natural fit for me and my skill sets and I couldn’t be more excited about the new user experience we just launched," said Ishii. "My UX philosophy mirrors Roozt’s mission: one of integrating personality and purpose into a retail experience. At Roozt I’m architecting a user experience that drives deep social engagement and gets at the core psychology of what our customers want."

Read more about online retailing.