News

RPI taps Merchant Warehouse for engagement platform

June 11, 2013

Merchant Warehouse, providers of payment technologies and merchant account services, recently announced a partnership with Retail Pro International to bring its Genius Customer Engagement Platform to the countertops of specialty retail stores throughout the U.S.

Through this partnership, RPI customers will have the ability to turn traditional transactions into a point of interaction with their individual customers, enhancing the overall customer experience, according to a news release.

"We've seen greater innovation and change in the payments industry in the last few years than in the last 20 years combined," said Kerry Lemos, CEO of RPI. "Genius allows retailers to accept any type of payment in a low-risk manner, and turn basic transactions into deeper interactions with their customers. We're looking forward to the opportunities Genius brings to our customers that they may not have previously considered possible."

Genius is designed to evolve with the retailer, letting them accept all payment types, discounts, promotions and rewards programs through a single, unified platform, according to the release. Through this process, Genius is capable of providing consumer purchasing details that will help a retailer deliver appropriate and targeted deals, offers and discounts to enhance the overall customer experience. Genius also enables merchants to increase revenue by offering loyalty-building incentives and offers that attract new customers and retain current ones, the company said.

"New payment technologies entering the marketplace today present incredible opportunities for both retailers and consumers alike, but these technologies rely on the retailers to figure out how to capitalize on this mobile revolution," said Henry Helgeson, CEO of Merchant Warehouse. "Genius was created with the future of payments in mind. The convergence of marketing and payments presents incredible options for retailers to gain insight into purchasing behavior and share relevant targeted rewards with customers. This increases loyalty and drives new customers in the door, too."

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