News

rue21 taps Klarna to boost payment flexibility

July 18, 2019

Fashion retailer, rue21, is deploying Klarna payment technology to offer customers more flexibility when it comes to purchase payments.

Customers can now choose to pay with four equal payments bi-weekly, without interest or fees, according to a press release.

The CEO of rue21, Michael C. Appel said in a news release that "rue21 provides our customers with great on-trend fashion at amazing value that our customers love and want to buy more of. We have been investing in state-of-the-art technology that allows us to identify and deliver the fashion they want, and technology that allows them to buy what they want where and when they want it. This investment in Klarna’s technology provides a value-added service to our customers because it allows them to pay for their fashion in installments, which we expect will drive increased sales with our target demographic."

Headquartered in Pennsylvania, rue21 operates 698 stores in 45 states in shopping malls, as well as an online store.