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SearchDex unveils online shopper behavior analytics tool InferClick

February 28, 2012

Digital marketing company SearchDex has announced the release of InferClick, a new solution that it says empowers online retailers with actionable insights into consumer behavioral patterns.

Inferclick provides online retailers revenue tracking by keyword, increased keyword valuation, enhanced merchandising, intelligent product recommendations, keyword expansion based on user behavior, as well as the ability to create new pages around newly discovered keywords, according to the company.

"As online retailers strive to recognize how buyers find and interact with their ecommerce sites, e-tailers need the necessary tools to discover the relevant actions and behaviors of consumers in order to determine critical revenue drivers," said David Chaplin, CEO at SearchDex, in the announcement. "InferClick is our answer to the demands of online marketers who would benefit from these capabilities, offering improved keyword targeting and additional enhancements focused on SEO program expansion through the analysis of view-stream and shopping cart data."