Consumer Behavior

Secondhand shopping gaining consumer attention

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October 22, 2026

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Secondhand shopping is becoming a more deeply embedded part of everyday life and consumers are hitting secondhand stores for value, selection, sustainability and connection.

Those are findings from eBay's "2026 Recommerce Report," and is based on surveys of more than 10,500 consumers and more than 1,700 eBay sellers across several markets, according to a press release.

Additional findings include:

70% of global consumers surveyed consider secondhand shopping important for managing their household budgets.
47% say they buy secondhand goods at least monthly, up from 35% in 2025.
76% say they have shopped for secondhand products in the past year.
89% plan to spend the same or more on secondhand goods next year.

Younger consumers continue to lead the shift, with 53% of 18–29-year-olds expecting to buy more secondhand products over the next 12 months, compared with 36% overall.

In the U.S., 36% of consumers surveyed said secondhand is "very important" to managing their household budgets, compared with 28% globally.

"Recommerce has been core to our marketplace for 30 years, and this year's report makes clear that its role in people's lives is only growing," Jamie Iannone, eBay CEO, said in the release. "With more than 2 billion live eBay listings, consumers around the world are embracing secondhand for the affordability, quality, trust, and discovery it offers. eBay is proud to help power that global shift by connecting people with the products they love and the economic opportunity that recommerce creates."