News

Seneca integrates Intel RCM into 3 digital signage media players

June 24, 2013

Seneca, a manufacturer and integrator of purpose-built media players and servers, announced that three of its media players now feature Intel Corp.'s Retail Client Manager software for digital signage. Intel RCM makes it easier to manage content on digital signage, point of sale, video walls and intelligent vending devices all while providing valuable marketing analytics for retailers, according to the announcement.

"Seneca is pleased to be one of the first to support the launch of the Intel Retail Client Manager, and we believe their product addresses an underserved market segment that desires simplified, integrated media player solutions," said Steve Maser, senior vice president for sales and marketing at Seneca, in the announcement. "IT VARs who have had limited exposure to this market, will see value in this solution."

Intel RCM has robust and flexible features allowing users to develop, distribute and manage digital signage content, Seneca said. Notable features include:

• Easy to use resources for controlling the delivery of marketing content in real time;
• Remote management allows for updating and managing content on the fly;
• The ability to trigger dynamic, directed messaging when paired with the Intel Audience Impression Metrics Suite conditional playback feature;
• Manage consumer digital touch points, dedicated channels and entire media networks at once with Intel Active Management Technology; and
• Marketing analytics to measure the effectiveness of marketing campaigns using Intel AIM Suite.

"The Intel Retail Client Manager software will help system integrators provide much needed one-stop integrated solutions that can help accelerate higher growth in the digital signage market segment," said Jose Avalos, director of Visual Retail at Intel. "By integrating Intel RCM into their media player solutions, Seneca is able to offer a platform for retailers making it easier and faster to deploy digital signage applications."

Seneca offers three different media players that are certified with the Intel Retail Client Manager software. Platforms are available for a range of digital signage requirements including single- or multiple-screen playback, Intel AMT or Intel AIM Suite capable, and low and high resolution. The following players are available with Intel RCM:

• X4-525: Intended to be ideal for campaigns that require single-screen playback with no management or impressions counting.
• HDN: A commercial version of the Intel Next Unit of Computing, or NUC, that can power dual independent displays with added functionality including serial port, additional USB, internal power and advanced thermal design.
• HD2.8: A version with the ability to have quad monitor playback with high resolutions with Intel AMT.

Learn more about digital signage hardware.