Technology

Sephora taps commercetools for digital ecosystem

Photo by istock.com

July 21, 2022

Beauty retailer Sephora is tapping commercetools, a digital commerce platform, to drive its digital architecture growth via microservices-based, API-first, cloud-native and headless-based technology.

The goal is to provide a modern, seamless experience for customers, according to a press release. Sephora aims to unify its in-store and online shopping experiences, boost omnichannel offerings and increase personalization throughout its digital experiences.

"At Sephora, we are constantly focused on delivering best-in-class experiences for our clients, both in our stores as well as online, and are dedicated to meeting their ever-evolving wants and needs," Sree Sreedhararaj, Sephora CTO, said in the release. "The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora."

The technology will allow Sephora to move from an older legacy system to a composable architecture. The retailer chose commercetools after a thorough and intensive evaluation of the solution.

"Sephora has long been the gold standard for digital customer experiences, continually reinventing how consumers shop online. At commercetools, we are excited to help Sephora continue to drive disruption in the space and deliver the most innovative and engaging opportunities for its customers," Dirk Hoerig, CEO and co-founder of commercetools, said in the release. "We're honored that Sephora has chosen commercetools as its partner for the next generation of its digital commerce business."