News

ShopperTrak acquires RapidBlue for in-depth analytics power

June 3, 2013

ShopperTrak, a company specializing in the analysis of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a European provider of retail data and analytics.

RapidBlue uses radio frequency technology to collect shopper movement information and transforms the anonymous data into insights that the retailer can use to manage marketing, merchandising and operations.

The acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East, according to the announcement. ShopperTrak will fully integrate RapidBlue's technology into its brand.

"RapidBlue's ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services," said Christopher Ainsley, CEO of ShopperTrak. "Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics."

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