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Shopzilla combines three retail marketing services under Connexity brand

According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn more about their customers, discover valuable audiences and activate new consumers at scale.

June 10, 2014

Shopzilla Inc., announced that it has combined three marketing-centric business units that will operate under the Connexity brand name. According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn more about their customers, discover valuable audiences, and activate new consumers at scale.

The new entity joins together Aisle A, the audience activation division of the company that specializes in leveraging the power of shopping data to target advertising for brands and retailers, with Bizrate Insights, Shopzilla’s consumer insights and ratings/reviews division, and Connexity’s programmatic media buying platform, which Shopzilla acquired in February.

The Connexity brand also includes Insights, powered by Bizrate, and Audience Solutions, which enables brand and retail marketers to discover new audiences and activate them with media in the right environments at the right time with the right message.

“Each month Shopzilla collects over 1 billion in-market retail data points and millions of consumer surveys. This is powerful first-party data that enables advertisers to accurately reach, engage, and convert wallet-ready shoppers making purchase decisions,” said Bill Glass, CEO of Shopzilla. “With Connexity, we have created a unified platform that can analyze potential audiences, qualify them, segment them into best-performing targets, bid to acquire media, optimize against conversions and generate a complete report, all at a single dashboard.

“By combining the entities, Connexity is helping marketers transform consumer insights into more effective media campaigns easily and efficiently. We’re bringing a specialized platform [AMP plus DSP] to market that bids based on the scoring and classification intelligence of one of the largest retail data footprints.”

Shopzilla, Inc. manages a portfolio of online shopping brands in the U.S. and Europe, consisting of Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as its B2B businesses including Connexity and the Shopzilla Publisher program.