News

Simon Property Group pilots online shopping platform

April 23, 2019

Simon Property Group is piloting Shop Premium Outlets, an online shopping destination, in an effort to drive traffic to its outlet stores.

The platform is set to launch to the public sometime this spring, according to a Newsday report, and will include 2,000 brands and more than 300,000 items available at outlets across the U.S.

The testing phase is being conducted among Simon Property Group’s 4 million VIP Shopper Club members.