News

Sitecore partners with Microsoft to build joint e-commerce solution

January 13, 2014

Sitecore, developer of customer experience management software, today announced at the National Retail Federation's Annual Convention & Expo that it will integrate its customer experience platform with Microsoft Dynamics' omni-channel commerce capabilities. The companies said that this combined solution will give enterprise businesses the power to design and execute fully connected digital retail experiences that put the customer at the heart of every interaction and engagement.

"In the increasingly competitive e-commerce landscape, retailers need to make customer experiences seamless across every channel where they interact, and personally relevant whether they are in the store, or online anywhere," said Darren Guarnaccia, chief strategy officer at Sitecore. "This joint solution will bridge the gap between in-store and digital experiences. Sitecore's experience platform harnesses the power of real-time data insights to deliver a deep understanding of customers' preferences, wants and needs. When combined with Microsoft Dynamics' end-to-end omni-channel retail platform, retailers will now truly have the power to offer the right product, at the right time, in the right context — driving sales and delighting customers."

Read more about retail technology.