E-commerce
Skincare brand launches virtual store
June 20, 2023
Laneige, a skincare brand, has launched an immersive virtual store with e-commerce platform partner Obsess.
The virtual experience offers customers exclusive behind-the-scenes content with actress Sydney Sweeney, according to a press release, as well as animation, 360-degree video functionality, gamification and seamless checkout.
The unique layout consists of five rooms that are each custom designed around specific Laniege products and video content.
"We're so excited to bring Laneige to our online customers in an immersive and unique way with the help of Obsess," Julien Bouzitat, CMO of AmorePacific US, Lanieige's corporate parent company, said in the release.
"The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige's unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs, including our bestselling Water Sleeping Mask and Lip Sleeping Mask."
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