News

Smartphone-generated retail revenue up 97.6 percent, July 2014 vs. 2013

Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

August 5, 2014

Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends worldwide across a consistent sample of 26 major clients in various industries, including apparel, health and beauty, and home goods.

Compared to 2013, the Branding Brand Mobile Commerce Index shows the following year-over-year differential for the 26 clients tracked:

Year-Over-Year Mobile Growth Rates from July 2013 to July 2014:

• Smartphone visits increased 24.9 percent
• Smartphone orders increased 73.0 percent
• Smartphone revenue increased 97.6 percent

In July 2014, smartphones generated 34.9 percent of total online visits (61.8 percent iOS, 37.4 percent Android) up 19.9 percent from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7 percent from July 2013 to July 2014.