Marketing
Snipes US launches Snipes Reserve loyalty program
November 17, 2025
Snipes US, a global sneaker and streetwear retailer, has launched a loyalty program called Snipes Reserve.
The loyalty program is a digital wallet that rewards members with cashback, pre-funding bonuses and early access to limited releases and events, according to a press release.
"At Snipes, our customers have always been at the heart of everything we do, and Snipes Reserve is the next evolution of that commitment," Martin Badour, Snipes US president, said in the release. "We're thrilled to offer our loyal community new and meaningful ways to interact with the brand they love, whether that's earning cashback on their purchases, gaining early access to the most coveted drops or connecting with exclusive experiences. Snipes Reserve isn't just a loyalty program — it's our way of saying thank you to the people who've made us leaders of streetwear culture for over 25 years."
Members earn 3% cashback on eligible purchases — spend $100, get $3 back in real dollars that can be used immediately in-store or online.
Members can prefund money into their Snipes Reserve wallet through one-time or recurring contributions and earn 5% toward future Snipes purchases.
Snipes Reserve members gain early access to the sneaker releases, including limited collaborations and exclusive holiday releases. For a chance for early access, members register a preferred size in the Snipes app and, if selected, receive a text notification two days before the general release date, allowing them to reserve their pair before the general market.
Members have access to priority invitations to VIP events and ticket access through Snipes' partnership with the Philadelphia 76ers
Snipes Reserve's crowdfunding tool allows users to invite friends and family to contribute to their wallets.
New members who download the Snipes app and activate their digital wallet will receive $10 off their first purchase of $75 or more.
Snipes operates over 800 stores across Europe and the U.S., as well as an online shop.
