E-commerce

Softtek launches digital sales services for retail sector

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August 11, 2020

Softtek announced the launch of its digital sales services to help retail organizations optimize the sales cycle, deliver an optimal customer experience and boost financial performance through a robust set of digital tools.

"The pandemic has accelerated digital commerce, the focus on reducing costs, and has heightened the power of the consumer," Miguel Saldivar, industry managing director for the retail sector at Softtek said in a press release. "We are encouraged by the opportunity to bring mid-size and large enterprises a set of solutions to help them enhance their digital channels and create a much more efficient end-to-end customer journey, from search and discovery, to order fulfilment, logistics and payment processing."

According to a recent McKinsey & Company study, there has been a 20% increase in online shopping over the past several months, with a decrease in customer loyalty in part due to availability and affordability, especially during the pandemic.

Softtek's modular end-to-end services enhances the customer's digital retail experience, by covering the full spectrum of digital commerce— from demand to an eCommerce platform, payments and analytics.