June 13, 2013
LOUISVILLE, KY — Executives from Sony and Sprint will present strategies for turning showrooming into a blessing rather than a curse in an afternoon session at the fourth annual Retail Customer Experience Executive Summit, August 13-14 in San Diego.
Showrooming, the phenomena in which consumers use their mobile devices in-store to seek out lower prices elsewhere, has been the cause of much fear and chatter in retail in recent months. But in this session, attendees will learn how to use it to their advantage.
"Showrooming is on everybody's mind, but we want to show retailers how turn it around and make it a positive thing," said James Bickers, editor of Retail Customer Experience and producer of the Summit. "We want to suggest, and show our attendees, that having a connected shopper is actually a set of opportunities to do some extraordinary things, things that can drive loyalty in a very real way."
The session will also feature insight from Jeff Fromm, founder of the ad agency Barkley and an expert on marketing to Millennials — the demographic that has largely driven the showrooming phenomenon.
The Retail Customer Experience Executive Summit, which takes place August 13-14 at the Hard Rock San Diego, is an intense day-and-a-half of education and networking. Other topics at this year’s summit include Big Data and retail, trends in global retailing, customer service training, mobile payments and more. Registration is now open.
