Technology
Specialty car retailer boosts sales using messaging, review technology
July 21, 2021
Car Toys, a multi-channel specialty car audio and mobile electronics retailer, has seen nearly 6,000 leads and converted over $50,000 in sales in just two months after deploying the Podium communication and payments platform.
The retailer initially deployed Podium's webchat technology to capture online sales leaders and streamline customer appointment scheduling in one of its 48 stores. The benefits led to additional deployment of Podium's feedback, campaigns and review modules, according to a press release.
"The success we've seen using Podium has been incredible, and almost immediate," Daniela Lukomski, marketing director at Car Toys, said in the release. "As we continue to strengthen our relationship, our next step is rolling out Podium reviews enterprise-wide. This feature will help us improve our Google reviews and rankings across our 48 locations, which is paramount to a brick and mortar business like us."
Car Toys is benefiting from Podium's reporting functionality to better understand the demand for products in different geographies and markets, according to the release.
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