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SpinDing launching game-based marketing platform for retailers, brands

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

October 23, 2014

SpinDing LLC has announced details of its new smart phone app, the "SpinDing Game," which the company said is designed to drive foot traffic to retail locations and increase consumer loyalty.

Consumers can play the game once per day, and win a prize each time they play. Advertisers allocate prizes to be distributed within their campaigns. The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

According to the company, advertisers are now able to establish a position in the network, design and plan a campaign to be ready for the consumer rollout early in January 2015.

"The mobile landscape is reshaping long-held notions about marketing," said Paul Nash, CEO of SpinDing LLC. "The SpinDing Game re-defines advertising by integrating mobile data and dynamics into a platform that directly benefits an advertiser. We are able to deliver a stream of customers for a fraction of the cost of traditional advertising, and we do so while enhancing brand/store loyalties in ways that were unavailable until now."