Marketing

Sports brand teams with Salesfloor to boost customer experience

Adobe Stock

June 26, 2023

Sports brand PUMA India is partnering with Salesfloor, a customer engagement platform, to bolster customer relations by integrating and elevating its online and in-store experience with a personalized shopping service.

Salesfloor and PUMA have enabled users on its native digital platform Puma.com with a special widget that connects them to store associates or style consultants for instant shopping guidance, according to a press release.

Customers shopping online for PUMA products receive personalized consultancy on sizing, styling and product recommendations via seamless online chats, video interactions and one-to-one personalized outreach. India is the first market for the sports brand to implement this solution.

"We are happy to have partnered with Salesfloor in building a feature that has brought our online customers closer to our stores, further enhancing their shopping experience on Puma.com. As a brand, we believe in consistently connecting customers with PUMA's products in an experiential manner and this strategic partnership with Salesfloor will be instrumental in our growth agenda for the India market," Vishal Gupta, executive director, retail at PUMA India, said in the release.

Currently, the Salesfloor solution has been launched in 80 PUMA stores in India, following the pilot in the year 2022.

"We noted a positive response and an increase in customer adoption to the personalized shopping feature when we first conducted the Salesfloor pilot at our stores in 2022. We will expand the rollout to more stores in 2023," Gupta said in the release.

PUMA has 480 stores, native digital shopping platforms Puma.com and a PUMA shopping app in India.