Technology

St. Louis grocery chain taps Swiftly to drive shopper personalization

Photo: Adobe Stock

March 12, 2024

Dierbergs, a family-owned grocery chain in St. Louis, has partnered with Swiftly, a retail tech and tool provider, to integrate digital and in-store offerings for a deeper personalized shopping experience.

The Swiftly retail media network will offer the 170-year-old chain a new channel to reach shoppers and grow sales, according to a press release.

"We are thrilled to partner with Swiftly to advance our commitment to innovation," Laura Dierberg Padousis, EVP of Dierbergs, said in the release. "Adopting Swiftly's retail technology is an important step for us, and their team has been hands-on throughout the entire onboarding process. Their understanding of the unique needs of regional grocers like us, coupled with their focus on user experience, made them an ideal partner. We view our partnership with Swiftly as activating an essential omnichannel toolkit to compete now and into the future."

The Dierbergs' app introduces a range of features that cater to modern shopper needs including a personalized 'on-sale-for-you' feature, which highlights personalized recommendations of items on sale or have a coupon available based on individual purchasing history.

Additionally, customers also enjoy the Dierbergs' Rewards program at their fingertips.

Utilizing features like Swiftly Landing Pages, Dierbergs is driving increased customer engagement and loyalty, according to the release.

Dierbergs Markets operates 27 stores primarily in the St. Louis region, with two stores in Illinois, and one in the Ozarks.