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Startup Ordoro launches multichannel synchronization for e-commerce

June 6, 2013

Ordoro, a company that helps retailers manage everything that happens after an order is placed on their website, today announced its latest offering — multichannel inventory synchronization — targeted at the growing segment of small business e-commerce retail.

Ordoro has raised $1.8 million in venture funding to date and said in the announcement that its customers have processed $48 million worth of order transactions and generated $22 million worth of shipping labels so far. Ordoro offers free plugins to selling platforms like Shopify, BigCommerce, Amazon, eBay, Magento, Shopsite and 3dcart.

"Small business retailers are going multi-channel. They run branded stores on platforms like Shopify and BigCommerce. And they also sell on Amazon and eBay marketplaces. Ordoro acts as the central hub for all the inventory information, keeping stock levels in sync when the same product sells across all these channels," said Jagath Narayan, co-founder and CEO of Ordoro.

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