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Startup will show how 'green' products really are

September 10, 2008

Wired: Ever since companies across America, from Exxon to Wal-Mart, started "going green," scientists, environmentalists and skeptics have all been wondering: What does green mean, anyway? Now, a startup claims they'll put hard numbers to companies' health and environmental claims about their wares. GoodGuide plans to provide free, scientist-vetted data about the things consumers buy.

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