News

Steve Madden selects Certona for e-commerce

July 16, 2014

Certona, a provider of real-time omnichannel personalization, has announced that it was selected by Steve Madden, a leading designer and marketer of fashion footwear and accessories for women, men and children, to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

According to the companies, through Certona’s patented technology, Steve Madden can identify new and specific customer segments, and then strategically target content by segment. As shoppers navigate Steve Madden’s interactive, digital ecosystem, they receive targeted content and product recommendations that most appeal to their individual tastes.

“The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities,” said Mark Friedman, president of e-commerce for Steve Madden. “We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers — especially since Certona’s unique expertise paves a smooth road to an omnichannel future.”

The companies said Steve Madden can set granular rules within the Certona platform to ensure it is closely aligning initiatives with customer preferences and activity. This is complimented with deep testing and reporting capabilities that provide visibility into how specific campaigns, products and content are resonating with shoppers.