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Study finds retail wins big with wedding registries

March 4, 2013

According to a recent study conducted by the University of Notre Dame, there is a symbiotic relationship between retail and matrimony. Not only is the total revenue from wedding registries second only to the Christmas shopping season, but the bride and groom can expect a big score as well.

"Decades ago, the main role of the mother of the bride was creating the new home for the union of two families," said Tonya Williams Bradford, professor of marketing at Notre Dame, in an article on Business News Daily. "By turning to bridal registries, we've outsourced to the marketplace the sacred traditions of planning and outfitting a new family space. For the retailer, it certainly has increased the revenue. And for the bride and groom, there is a broader net for those who can participate, because all that is necessary is to communicate the registry website to potential gift buyers."

Bradford also noted that many people are happy to outsource the wedding planning role to retailers, and retailers are thrilled to take over the job.

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