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Study: Multichannel retailers expect more growth than online-only stores

July 3, 2012

Online-only and multichannel retailers both expect growth in the next year, according to new research from Eccomplish, which found about 73 percent of them are anticipating growing revenues anywhere between 1 and 20 percent. That compares with the 79 percent of multichannel retailers who expect the same growth, according to managementtoday.com.

An even wider gap exists between the 4 percent of online-only retailers who expect more than 50 percent growth and the 10 percent of multichannel retailers who are planning for it.

Customer loyalty is the differing factor, according to the survey that interviewed 100 directors of e-commerce. About 88 percent of online-only stores focused on customer loyalty, while multichannel retailers focused on customer loyalty but also worked hard to open new channels.

Read more about multichannel retailing.