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Study: Satisfaction with online shopping is slipping

May 10, 2009

Marketing Daily: A new study finds that consumers are losing their enthusiasm for Internet shopping, and that customer satisfaction with e-tail is down three percent from last year.

The study, the fifth annual customer service ranking from ForeSee Results, finds that the average satisfaction level of the top 100 e-commerce sites slipped to 73 out of 100, with more than half of the sites registering decreases in customer satisfaction. Only a fifth showed any gains.

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