News

Surf merchandise retailer develops own store scent, custom sound

April 26, 2016

Few retailers boast their own scent and the short list now includes surf clothes and merchandise retailer Billabong.

It tapped Mood Media and ScentAir to craft a custom scent for the flagship stores as well as a custom sound.

The goal is to create an immersive customer experience in stores that reflects the retailer’s "board culture" and brand value, according to an announcement.