Consumer Behavior
Survey: Holiday returns, post-holiday spend will be robust
December 22, 2020
Consumers will be busy shopping as well as returning gifts once Christmas is over, with 92% of Americans participating in post-holiday purchases.
That's a top finding of a Ware2Go holiday survey regarding consumer activity once the official holiday season comes to a close.
When it comes to returns, 80% plan to make a holiday gift return, according to a press release on the findings.
Additional survey findings include:
- 31% intend to shop within a few days after the holidays.
- 34% plan to shop within the month of January.
- 23% say they will wait 2-3 months before shopping again.
"Shipping carriers like UPS are hitting new peak volumes this holiday season already, and with the anticipated post-holiday shopping season following, we can expect to see those volumes pushing well into January. With 63% of consumers planning to purchase from new brands, this holiday season presents an opportunity for sellers to build a new loyal customer base if they meet customer expectations for e-commerce delivery," Ware2Go CEO Steve Denton said in the release.
The survey was conducted in October by Propeller Insights and polled more than 1,000 U.S. consumers.
