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Survey: Most small retailers are digital-tool hungry

May 8, 2018

The small to mid-size retail business understands the importance of marketing but typically don't have tremendous resources and are "hungry" for tools to drive the business forward.

That's the finding of a Constant Contact survey on small business strategy when it comes to marketing and strategic planning.

Within the SMB environment owners and operators often wear many hats and 95 percent do some form of marketing on their own with 64 percent describing themselves as self-taught, according to a press release. Less than half, 46 percent, view themselves as "marketing savvy" and just nine percent describe themselves as "extremely marketing savvy."

"Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren't marketing experts and have limited time and resources available to support marketing activities," said Jonathan Kateman, general manager of Constant Contact, in the release.