News

Survey: Over one-third of retailers not collecting customer data

December 28, 2018

While online holiday shopping is robust this year — given a projected 22 percent spike compared to last year — 36 percent of retailers aren't collecting customer preference data and that doesn't bode well for capitalizing on the e-commerce swell.

In addition, according to a Possible NOW survey, 31 percent of businesses aren't even sure if they are collecting customer preference insight, according to a press release on the data, and 21 percent of companies polled revealed at least half their customer base is frustrated as a result.