Technology

Swimsuit brand reducing return rate with virtual fitting room tech

Photo by istock.com

October 13, 2022

TA3 Swim is reducing its return rate after deploying 3DLook's virtual fitting room YourFit.

The swimsuit brand's return rate is now 9% — 47% lower than returns on the overall website (which includes products other than swimsuits) and 76% lower than the market average, according to a press release.

The technology deployment is part of the brand's strategy to reduce its environmental footprint and the reduction was achieved within six months.

On average, 46% of customers using YourFit are converting to purchase, with 80% choosing to purchase the YourFit recommended size, according to the release. When the recommended size is not selected initially, 45% of customers will make a return and request an exchange for YourFit's originally recommended size.

With YourFit, the brand is experiencing only a 2% rate with bracketing-related returns, as providing size recommendations for shoppers eliminates the need to purchase multiple sizes and return the ones that don't fit.

"What good is shapewear if it doesn't fit right? Sizing charts don't work because most shoppers don't know their measurements — and they shouldn't be expected to do the legwork anyway. With YourFit, our customers can now snap two photos and receive a reliable recommendation instantly. Size-related and bracketing-related returns were our biggest struggle. However, offering support in all the right places, YourFit has worked wonders on TA3 Swim's return rate," Leila Shams, founder and CEO at TA3 Swim, said in the release.

To use YourFit customers choose a style and click the "Find my Size" button. Voice-guided through a mobile-based scanning process, they snap two photos, and YourFit by 3DLook calculates the best size option based on their unique body measurements.