Technology
T-Roc Global launches Automated Retail Solutions
December 9, 2025
The Revenue Optimization Companies (T-ROC Global), a provider of people and technology for the global retail market, has launched Automated Retail Solutions, technology that brings together vending, self-service kiosks and intelligent automation to deliver products and services anytime and anywhere.
It represents the next evolution in frictionless retail, combining real-world product delivery with automation, nationwide replenishment capabilities and end-to-end operational support, according to a press release.
Led by industry veteran Ben Wheeler, director of business development for Automated Retail, T-ROC has built the infrastructure to support large-scale deployment, including a nationwide replenishment network of over 2,000 field staff and 34 warehouses across the U.S.
"We are changing the industry by offering a truly turnkey operator solution, built on the foundation of having every piece in place anytime, anywhere," Wheeler said in the release. "Automated Retail Solutions is a scalable solution that delivers real ROI by putting products and services directly into the hands of consumers in ways traditional retail can't."
Wheeler is a 25-year industry veteran and member of the Kiosk Hall of Fame. His vision for the new offering is rooted in a simple idea: solutions that don't vend a product or deliver a 24/7 service are the least likely to scale.
"Whether it's a kiosk, a smart vending machine or a hybrid solution, our goal is to work directly with brands and retailers to build a program tailored to what they want to accomplish," Brett Beveridge, CEO and founder of T-ROC Global, said in the release. "We're the deployer, the operator and the long-term partner."
