News

Target adds "Beauty Concierge" in SoCal stores

May 24, 2013

Starting today, 96 Target stores in Los Angeles and Orange County, Calif., will begin offering customers the opportunity to receive a personalized beauty consultation as part of the retailer's Beauty Concierge program.

Participating stores will be staffed with a Target Beauty Concierge, described in the press release as "a highly trained, brand agnostic beauty enthusiast" who is available to answer guests' questions in-store. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron and no appointment is necessary.

In addition, the program will launch in 27 stores in the Washington, D.C., Northern Virginia and Baltimore area, 36 stores in Minneapolis and expand by an additional 41 stores in Chicago, with approximately 200 stores implementing the program in 2013.

"Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests — guests whom we know are passionate about beauty," said Cary Strouse, Target's senior vice president of stores in the Western region. "In an often crowded and sometimes daunting marketplace, Target's Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices."

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