Omnichannel
Target all about blending physical, digital, social commerce experiences in 2025
March 20, 2025
Target plans to innovate the shopping experience this year with search, social and data-driven personalization and solutions will be powered by AI when it comes to sharing more relevant product recommendations, better search results and integration with social media trends.
It also plans to "dramatically," expand the size of its Target Plus marketplace and adding hundreds of new brands.
Those initiatives were outlined during a financial community meeting, according to a press release.
Plans also include:
- Bringing consumers an on-trend and affordable assortment packed with style, newness and value.
- Reinforcing Target as the destination for discovery by further blending its one-of-a-kind physical, digital and social commerce shopping experiences.
- Increasing ease, reliability and speed by investing in supply chain and fulfillment capabilities, and rewarding guests for choosing Target through Target Circle benefits.
"Shoppers continue to seek differentiated options and distinctive shopping experiences without sacrificing value, and Target has the scale, strategy and capabilities to support all the ways consumers shop and engage with brands," Brian Cornell, chair and chief executive officer, Target, said in the release. "With gains in consumer traffic, continuing improvements in speed and reliability, and accelerating growth across digital capabilities, we are doubling down on initiatives that scale these capabilities and drive meaningful top-line and bottom-line growth. Our strategy is all about creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come."
The retailer expects to add more than 300 stores over the next decade and open 20 new stores this year.
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