AI
Target debuts AI-powered holiday shopping experience
November 18, 2025
Target aims to make holiday shopping easier, smarter and more fun and has debuted AI-powered tools to make that happen.
The retailer has launched AI-powered gift recommendations, store navigation help and a shopping list feature, according to a press release.
"We know so many of our guests love shopping our stores with their phones in hand, and when they use the Target app in-store, their basket sizes are nearly 50% higher as they discover more of what they love," Cara Sylvester, chief guest experience officer, Target, said in the release. "We're committed to making the shopping experience this year even more connected, personal and intuitive, with innovations that help guests discover the hottest items and Target products they love at a great deal. It's all about meeting them where they are, simplifying gift-giving and helping families focus more on the joy of the season."
One new tool is the conversational AI-powered Target Gift Finder, which lets user enter details about the gift recipient or occasion to get tailored suggestions that are sure to delight and simplify decision-making.
With Target's new List Scanner, guests can scan their handwritten lists in the Target app.
Guests shopping in store now have a newly enhanced Store Mode in the Target app. The Store Mode feature automatically activates when the shopper enters the store, guiding them through aisles to find gifts.
If an item isn't available, Store Mode connects guests to alternate fulfillment methods (including same-day or next-day delivery in eligible markets).
While exploring the aisles, shopper can also "Find Bullseye" — an in-store hunt for Target's beloved mascot available through Store Mode in the Target app — and collect a holiday sticker at checkout (while supplies last).
