News

Target debuts 'clean' private brand

May 3, 2019

Target's latest brand, Everspring, is a household cleaning product portfolio that is clean and natural when it comes to ingredients.

The label, according to a CNBC report, reflects the retailer's continued strategy to provide sustainable products. The product ingredients are either made from plants, renewable materials, recycled materials or natural fibers.

The line includes dish detergent, paper towels, laundry soap and candles. The retailer aims to have at least 25 private labels on the shelves by the end of the year, according to the report.