News

Target launches premium wine line, lifestyle collection

March 7, 2019

Target is launching yet another wine-related initiative, a premium wine brand boasting bottles under $10.

Called "The Collection," the line features five $9.99 offerings. The retailer is also expanding its $5 California Roots wine portfolio with a seventh offering, a Sauvignon Blanc, according to a press release.

In addition, Target announced a limited edition collaboration with vineyard vines, focused on summer lifestyle, with most of the 300-plus products costing less than $35.

"A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games. Ranging in price from $2-$120, with most items under $35, the collection is designed to celebrate the ultimate summer gathering, where everyone’s invited," stated a press release.