News

Target launches QR codes for holiday toy shopping

October 4, 2012

In line with the holiday shopping fervor among retailers, Target announced it is adding QR codes in stores for the season's 20 most popular toys. The Target mobile app will allow shoppers to scan toy QR codes, purchase the product and arrange for free shipping, according to an article on techcrunch.com.

Target stated in a press release that the QR codes will be particularly useful when a toy is sold out in the store. Instead of going to another retailer for the toy, the QR codes allow shoppers to buy online while still in-store — meaning, Target keeps the sale.

Target is also launching an online and mobile toy catalog that includes coupons that can be used on a guest’s total purchase. Shoppers can also create a digital Wish List that is shareable via email, the article reported.

"Target is the ultimate destination for toy shopping this holiday season. Not only do we have the hottest toys, we are helping guests shop the way they want — in stores, online and directly from their mobile devices," said Stephanie Lucy, vice president of toys, Target, in a release. "Our in-store QR codes for this year’s top toys will add real convenience for busy moms. Now, rather than hoping the kids won't notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free."

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