Marketing

Target taps Lisa Roath as CMO

Provided

July 14, 2023

Lisa Roath has been named executive VP and chief marketing officer for Target Corp.

She will lead core marketing functions, retail brand experience, social media, paid media strategy and marketing strategy and operations, according to a press release.

Roath is a 17-year veteran with Target and will report to Cara Sylvester, EVP and chief guest experience officer.

"Marketing plays such an important role in Target's guest experience and brings to life the inspiration, care and connection people feel when they shop with us," Sylvester said in the release. "Lisa's detailed understanding of the retail landscape, her experience leading teams to deliver strong business results and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target's brand and grow our relationship with guests."

Roath most recently served as senior vice president of food and beverage merchandising. During that time, Roath's focus on innovation helped quadruple the number of emerging brands in its assortment. Before that, she held a variety of leadership roles across the company, including on its pricing and promotions and merchandising teams.

"Target's marketing has long been a key differentiator for our brand, and it plays a critical role in helping us foster meaningful connections with the millions of guests who shop with us," Roath said in the release. "I'm honored to have the opportunity to lead this best-in-class team as we work together to fuel those connections with our guests, driving deeper loyalty and continued sales growth for years to come."